Why ONYX?
Backed by decades of experience running some of Thailand’s most successful hotel operations, and emboldened by the experience of a team that spans the globe, ONYX is a leader you can trust. We have built strong networks that span the Asia-Pacific and Indian Ocean regions. Our expertise bridges the best of Asian hospitality practices with global precision and management acumen. We are launching innovative new brands and technologies to cover the changing spectrum of the evolving travel market.
ONYX is backed by key strengths, which form the foundation for our success:
- East-West expertise: Combining Asian hospitality excellence with Western business precision
- Strength: Solid foundations for continued success
- Clarity: Transparent and practical standards and procedures
- Inspiring: Pro-actively looking to the future
In short, ONYX is an open, accessible partner committed to excellence – for today, tomorrow, and the years to come.
ONYX Principles
Partnership:
We understand the needs of owners because we are owners ourselves. Furthermore, our owning family is one of the most respected in Thailand and apart from its investment in ONYX, also controls ItalThai, Thailand’s largest construction Group, (and India’s third largest).
On the side of owners
ONYX and its shareholders remain the largest single owners of hotels we manage. Beyond the ONYX portfolio, we also manage hotels for owners who wish to retain their own brands, as well as asset management of properties operated by major global hospitality brands.
Focus on financial returns:
ONYX is conservatively financed, having very little corporate or asset-level debt, and is privately owned. This means that we are not constrained by the short-term needs of any global stock market.
Passion:
Among the many brands and markets we cover, the common denominator remains a passion for doing what we do best. We always keep in mind that ONYX exists to make every owner’s property a success, through reputation, profit and value.
Culture of Service:
Our employees are handpicked, trained thoroughly and imbued with a spirit of efficiency and an intuitive attention to detail, while still leaving them free to express their underlying warmth. Our local hotel management teams understand the need to harness this quality to surpass guest expectations.
Brand Differentiation:
Whether it is the “Colours and Rhythms” of Amari, the “Sleep. Dream.” promise of OZO, or the rarefied luxury exemplified by Saffron, ONYX focuses on bringing a unique point of difference to each hotel it opens.
Exciting F&B Concepts:
We have launched some of Thailand’s most talked-about international dining concepts, including the Italian restaurant Prego at the Amari Palm Reef Koh Samui, the renowned Heichinrou at Amari Watergate Bangkok, and Pattaya’s market leading Mantra. It goes without saying that our Thai restaurants are excellent too, brining one of the world’s most popular cuisines to the world.
Performance:
Given the right products and the right locations, ONYX can compete with anyone in the industry for top-line performance and beat most in bottom-line generation.
Proven Success:
ONYX was born in Thailand in 1965 as the Siam Lodge hotel Group and evolved into Amari Hotels and Resorts in 1992. We have lived through numerous crises including SARS, the Tsunami, and various forms of political unrest. With this experience, we know how to cope with any conceivable scenario and have established a solid reputation for achieving unparalleled success in the good times – and sustaining it during the downturns.
Efficient Management:
We run tight hotels with a focus on strong margins. We have a proven track record in producing good paybacks on new projects.
Strong Marketing and Sales Networks
Tour operators, corporate entities and government networks are complemented by an award-winning e-commerce strategy that allows ONYX properties to be at the forefront of the new generation of sales strategies.
